Our Story
B/Rae Branding has been evolving since 2013 — and that evolution has always been intentional.
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Founded by Brittney Rae Reese as an independent consulting and design practice, the business grew through deliberate phases — each one sharper, more focused, and more aligned with where the work creates the greatest impact. Today, B/Rae Branding is a boutique brand consultancy working with established organizations ready to evolve and elevate — bringing senior-level strategy, creative direction, design, and marketing partnership development to brands that understand the value of getting it right.
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Over the years, we've had the privilege of partnering with organizations across cybersecurity education, nonprofit advocacy, public health, and hospitality — including SANS Institute, Great Education Colorado, and Families Forward Resource Center. These partnerships have shaped our approach as much as our expertise has shaped theirs.
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As the business enters its next chapter — with an expanding European presence and a growing focus on lifestyle travel partnerships — the commitment that has defined B/Rae Branding from the beginning remains unchanged: exceptional branding for elevated success.
About the Founder
Brittney Rae Reese
Brittney Rae Reese is a Brand Strategist guiding organizations in evolution and elevation. As Founder and Creative Director of B/Rae Branding, she leads brand strategy engagements that align positioning, messaging, and execution — ensuring that what organizations communicate externally reflects the clarity of their direction internally.
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Her work spans hospitality, entertainment, nonprofit advocacy, public health, and cybersecurity education. She has supported brand initiatives for global hospitality leaders such as Hilton and Waldorf Astoria, contributed to national public health campaigns, including the CDC’s National Diabetes Prevention Program, and led faculty brand strategy initiatives within SANS Institute, a global cybersecurity education organization. Across sectors, she has led strategy in environments where reputation, visibility, and growth are tightly linked.
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Serving as a Fractional Chief Brand Officer, Brittney works directly with founders and executive teams to shape brand direction at the leadership level. She defines positioning, sharpens narrative, and establishes the strategic guardrails that guide creative and operational decisions. Her leadership bridges big-picture vision with disciplined execution — translating complexity into clarity and ensuring cohesion across every touchpoint.
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Grounded in behavior change science, she understands how decision-making patterns and communication norms influence brand perception over time. Known for her empathetic yet direct style, she asks precise, clarifying questions, challenges assumptions thoughtfully, and brings steady guidance to leaders navigating scale and visibility.
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Her guiding principle remains constant: clarity creates alignment, and alignment creates flow.
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In quieter moments, she is improving her golf game, deep-diving into documentaries about human behavior, and unapologetically researching entirely unnecessary questions — like how tall Jesus was.
