BRAND STRATEGY & CREATIVE DIRECTION
Our Brand Strategy and Creative Direction service combines strategic planning with ongoing guidance across various creative aspects. We work closely with you to develop a tailored brand strategy that encompasses your vision, promise, positioning, and messaging, ensuring alignment with your business objectives and target audience. With a solid brand strategy in place, you'll cultivate a loyal customer base, enhance brand awareness, and drive revenue growth. Additionally, our service provides continuous creative direction to maintain brand consistency and relevance, covering website updates, content creation, event materials, and overall brand coherence. With our support, you'll have the foundation and guidance necessary to strengthen your brand and achieve long-term success.
LOGO & VISUAL IDENTITY DESIGN
Our Logo & Visual Identity service is a meticulous process designed to revitalize your brand. It begins with in-depth brand discovery and competitive analysis, ensuring we capture the essence of your brand. We carefully curate a color palette and select fonts that align with your brand's personality. If needed, we craft a new logo that becomes the centerpiece of your visual identity. Imagery guidelines and specific design elements are established to maintain consistency and resonance. These elements, along with detailed guidelines, are documented in a comprehensive brand guidelines document. We test and seek feedback before implementation, and we provide ongoing monitoring to ensure your visual identity remains consistent and effective as your brand evolves.
WEBSITE DESIGN & DEVELOPMENT
We specialize in website design and development services that drive traffic, build awareness, and increase revenue for our clients. Our team focuses on creating engaging experiences through fast, secure, and responsive Wix websites that align with your brand. Whether you need a simple brochure-style website or a complex e-commerce platform, we have the expertise to deliver a website that meets your specific needs and helps you reach a wider audience.
CORPORATE GRAPHIC DESIGN
Our team of expert designers provides top-notch corporate graphic design services that seamlessly communicate complex ideas and data while staying true to your brand guidelines. We understand the value of effective communication and tailor our designs to make sure your message is conveyed in the most visually appealing and engaging manner. Be it brochures, infographics, annual reports, or any other marketing materials, we collaborate closely with you to come up with designs that align with your business objectives and exceed your expectations.
BRAND
MARKETING
In our comprehensive brand marketing strategy, we tailor the mix of traditional and digital marketing channels to our clients' unique needs and goals. Our approach may include traditional methods like print advertising, TV, radio, and billboards, but it's essential to note that not all of these may apply to every client. On the digital front, we harness the power of digital marketing channels such as social media, content marketing, email campaigns, search engine marketing, and SEO. This tailored strategy ensures that our clients reach their target audience effectively, building brand awareness, loyalty, and conversions in a way that aligns with their specific objectives and resources.
BRAND EXPERIENCE AUDIT & OPTIMIZATION
Our Brand Experience Audit & Optimization service offers a thorough examination of your brand's technological infrastructure to ensure it aligns with your mission and customer experience goals. We go beyond traditional technology audits by focusing on how your systems and processes contribute to creating unforgettable customer experiences. Our approach seeks to identify synergies between technology and brand strategy, allowing for seamless integration and optimization. We provide technology consultation and audit to identify areas for improvement, along with done-for-you optimization and workflow strategy. This comprehensive service provides actionable recommendations to enhance your brand's overall customer experience, driving greater engagement and success.
"Working with The [B/Rae Branding] team has been transformational. The deep listening, actionable steps, and motivation created from our sessions together allowed me to get clear in my heart space and move toward my vision with excitement and clarity instead of fear."
Kimberly Ming, CO