Your brand is the infrastructure of your business.
Vision, message, strategy, and structure are essential pillars of stability and growth—but none can sustain expansion on its own.
​
Through embedded executive brand leadership, Founder Brittney Rae Reese strengthens the framework beneath your growth. Operating at the intersection of brand, growth, and business strategy, she aligns messaging, creative direction, and executive vision—ensuring every initiative rests on a cohesive strategic foundation.
Insert Your Fractional CBO
1
The Role: Executive Brand Leadership
Fractional engagements are typically structured as multi-month partnerships, with defined leadership cadence and executive-level access. This allows for strategic oversight across initiatives—not just isolated projects—ensuring brand clarity precedes execution.
​
Operating upstream—before campaigns launch and content is produced—this role supports decision-making at the structural level.
​
The result: alignment across departments, cohesion across initiatives, and infrastructure that supports long-term growth.
2
The Fit: Who This Is For
The Fractional Chief Brand Officer model is designed for:
​
• Organizations entering a new phase of growth
• Nonprofits preparing for structural transition
• Founder-led companies formalizing brand governance
• Marketing departments seeking executive-level alignment
​
In each case, the objective is the same: to build brand infrastructure that supports expansion without fragmentation.
3
The Model: Engagement Structure
Fractional engagements are structured as 3–12 month partnerships with defined leadership cadence and executive-level access. The scope is tailored to organizational needs, with clear expectations established at the outset.
​
This model provides sustained strategic oversight without the commitment of a full-time executive hire.
4
The Proof: Selected Engagements
For a closer look at how embedded executive brand leadership unfolds in practice, explore selected multi-year engagements focused on governance, positioning, and cross-functional alignment.
"Through the assets, advice, and training provided by B/Rae, Great Ed is a stronger and more effective organization, and I thank you."
Lisa Weil, Executive Director
Great Education Colorado