For EZ TAX Academy, the brand refresh and strategy project aimed to distinctly position the nonprofit apart from its for-profit entity. The updated brand identity and design were strategically crafted to resonate with both the audience and team, guided by our Elevate Strategy. The logo reflects this new direction by combining classic and modern elements, using an arched design and a refined color palette to represent the academy's growth and educational focus. This visual identity aims to enhance the organization's outreach and connection with its community.