B/Rae Branding partnered with Families Forward Resource Center to elevate and align their brand, messaging, and digital presence in support of their mission to strengthen families and communities. Our work included a logo refresh, brand guidelines, and a comprehensive brand positioning and messaging framework to clarify FFRC’s voice, values, and impact. We also led a full brand experience audit and strategy, identifying opportunities to improve consistency, engagement, and operational clarity across key touchpoints, and designed a refreshed website that enhances accessibility, storytelling, and program visibility. The result is a more cohesive, community-centered brand that supports FFRC’s growth, partnerships, and long-term sustainability.