Case Study:
New Hope Baptist Church (NHBC)
Duration
4-Month Interim Engagement
Industry
Faith-Based Organization | Community Facilities
Scope
Facilities Revenue & Systems Leadership
Overview
New Hope Baptist Church engaged B/Rae Branding during a period of revenue stagnation within its facilities leasing function, as leadership sought to restore and strengthen an important source of income.
While the church maintained active facility usage, rentals had not been positioned as a strategically managed revenue channel supported by integrated marketing, infrastructure, and governance alignment.
Founder Brittney Rae Reese operated in a Fractional Chief Brand Officer capacity, partnering directly with executive leadership to modernize facilities operations and align brand, systems, and revenue strategy with long-term sustainability goals.
Strategic Engagement
STRATEGIC FOCUS
The work centered on:
• Positioning facilities leasing as a structured, mission-aligned revenue channel
• Introducing governance-aware policy and process alignment
• Strengthening digital infrastructure and inquiry pathways
• Formalizing operational workflows to support continuity
• Aligning cross-functional leadership around growth strategy
The engagement addressed facilities leasing at the systems level—clarifying how infrastructure, governance, and marketing intersect to support consistent revenue generation.
EXECUTIVE IMPACT
Through sustained fractional leadership, the organization achieved:
• A clarified facilities positioning within a long-term sustainability strategy
• Strengthened alignment between finance, marketing, and ministry leadership
• Implementation of structured event management systems
• Documented operational procedures supporting leadership continuity
• Enhanced digital presence to support external visibility
The result was a more structured, scalable facilities framework aligned with governance and brand integrity.
ENGAGEMENT MODEL
This engagement reflects a Fractional Chief Brand Officer model embedded within interim leadership—focused on stabilizing and modernizing facilities operations as a mission-aligned revenue channel.
The scope encompassed revenue architecture, digital infrastructure, operational systems, and governance alignment—integrating brand strategy with business model discipline to support sustainable growth.