Case Study:
New Hope Baptist Church (NHBC)
Duration
4-Month Interim Engagement
Industry
Faith-Based Organization | Community Facilities
Scope
Facilities Revenue & Systems Leadership
Overview
New Hope Baptist Church engaged B/Rae Branding during a period of revenue stagnation within its facilities leasing function, as leadership sought to restore and strengthen an important source of income.
​
While the church maintained active facility usage, rentals had not been positioned as a strategically managed revenue channel supported by integrated marketing, infrastructure, and governance alignment.
​
Founder Brittney Rae Reese operated in a Fractional Chief Brand Officer capacity, partnering directly with executive leadership to modernize facilities operations and align brand, systems, and revenue strategy with long-term sustainability goals.
Strategic Engagement
STRATEGIC FOCUS
The work centered on:
​
• Positioning facilities leasing as a structured, mission-aligned revenue channel
• Introducing governance-aware policy and process alignment
• Strengthening digital infrastructure and inquiry pathways
• Formalizing operational workflows to support continuity
• Aligning cross-functional leadership around growth strategy
​
The engagement addressed facilities leasing at the systems level—clarifying how infrastructure, governance, and marketing intersect to support consistent revenue generation.
EXECUTIVE IMPACT
Through sustained fractional leadership, the organization achieved:
​
• A clarified facilities positioning within a long-term sustainability strategy
• Strengthened alignment between finance, marketing, and ministry leadership
• Implementation of structured event management systems
• Documented operational procedures supporting leadership continuity
• Enhanced digital presence to support external visibility
​
The result was a more structured, scalable facilities framework aligned with governance and brand integrity.
ENGAGEMENT MODEL
This engagement reflects a Fractional Chief Brand Officer model embedded within interim leadership—focused on stabilizing and modernizing facilities operations as a mission-aligned revenue channel.
The scope encompassed revenue architecture, digital infrastructure, operational systems, and governance alignment—integrating brand strategy with business model discipline to support sustainable growth.