Case Study:
Great Education Colorado (GEC)
Duration
One Year Partnership
Industry
Non-Profit | Community-Based Organization
Scope
Executive Brand, Campaign & Systems Leadership
Overview
Great Education Colorado (GEC) is a statewide nonprofit advancing equitable and adequate public school funding through grassroots advocacy and coalition leadership.
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B/Rae Branding was retained to lead strategic brand development and campaign execution for GEC’s Advocacy Network initiative, later branded “Get It Done.” As the organization expanded its advocacy reach, leadership identified the need for stronger narrative cohesion, structured engagement pathways, and alignment between communications and operations.
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Over the course of a one-year engagement, the scope expanded into enterprise-level brand management, campaign architecture, executive advisory, and systems alignment. Founder Brittney Rae Reese operated at a fractional executive level to strengthen brand infrastructure and integrate campaign strategy with organizational priorities.
Strategic Engagement
STRATEGIC FOCUS
The engagement centered on:
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• Clarifying brand positioning and advocacy narrative
• Launching the “Get It Done” sub-brand as a scalable engagement platform
• Aligning messaging across digital, print, events, and coalition communications
• Providing executive oversight of campaign strategy and creative direction
• Strengthening internal workflows through Asana optimization
• Clarified supporter progression pathways to support CRM utilization
• Maintaining brand continuity during leadership transition
• Directing annual luncheon materials, presentation flow, and A/V coordination
• Leading focus group research to refine messaging and engagement strategy
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The role operated structurally—establishing clarity, governance, and execution discipline to support sustainable advocacy growth.
EXECUTIVE IMPACT
Through sustained fractional leadership, the organization achieved:
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• Unified brand governance across campaigns and public-facing materials
• A defined positioning framework supporting long-term advocacy efforts
• A scalable engagement model anchored by the “Get It Done” platform
• Improved alignment between communications, operations, and leadership
• Greater workflow consistency and accountability
• Institutional stability during communications leadership transition
• Elevated event production quality and stakeholder presentation cohesion
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The result strengthened both external positioning and internal infrastructure—transforming the Advocacy Network into a structured growth engine.
ENGAGEMENT MODEL
This engagement reflects a Fractional Chief Brand & Business Officer model—serving as an extension of executive leadership to integrate brand architecture, campaign strategy, operational systems, and governance communication.
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Rather than executing isolated initiatives, B/Rae Branding provided sustained strategic oversight to align narrative, infrastructure, and execution in support of long-term organizational impact.