Case Study:
Families Forward Resource Center (FFRC)
Duration
Multi-Year Partnership
Industry
Non-Profit | Community-Based Organization
Scope
Executive Brand Leadership & Governance
Overview
Families Forward Resource Center engaged B/Rae Branding to provide embedded executive brand leadership during a period of growth and structural evolution. As the organization expanded its programming and community presence, leadership recognized the need for greater brand clarity, cohesion, and strategic alignment across initiatives.
Founder Brittney Rae Reese functioned as a Fractional Chief Brand Officer, partnering directly with executive leadership to strengthen brand infrastructure and align messaging with long-term organizational vision.
Strategic Engagement
STRATEGIC FOCUS
The engagement centered on:
• Clarifying brand positioning and narrative direction
• Aligning messaging across departments
• Strengthening digital and visual identity systems
• Providing executive oversight of creative initiatives
• Supporting leadership in navigating growth or transition
Rather than operating at the campaign level, the role functioned structurally—ensuring clarity and cohesion preceded execution.
EXECUTIVE IMPACT
Through sustained fractional leadership, the organization achieved:
• Stronger brand governance
• Improved cross-functional alignment
• A cohesive and elevated digital presence
• Clear positioning aligned with leadership vision
• Reinforced infrastructure to support continued growth
The result refreshed assets and a strengthened strategic foundation.
ENGAGEMENT MODEL
This engagement reflects the role of a Fractional Chief Brand Officer as an extension of executive leadership—providing ongoing brand oversight, strategic guidance, and alignment across initiatives.