Case Study:
Families Forward Resource Center (FFRC)
Duration
Multi-Year Partnership
Industry
Non-Profit | Community-Based Organization
Scope
Executive Brand Leadership & Governance
Overview
Families Forward Resource Center engaged B/Rae Branding to provide embedded executive brand leadership during a period of growth and structural evolution. As the organization expanded its programming and community presence, leadership recognized the need for greater brand clarity, cohesion, and strategic alignment across initiatives.
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Founder Brittney Rae Reese functioned as a Fractional Chief Brand Officer, partnering directly with executive leadership to strengthen brand infrastructure and align messaging with long-term organizational vision.
Strategic Engagement
STRATEGIC FOCUS
The engagement centered on:
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• Clarifying brand positioning and narrative direction
• Aligning messaging across departments
• Strengthening digital and visual identity systems
• Providing executive oversight of creative initiatives
• Supporting leadership in navigating growth or transition
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Rather than operating at the campaign level, the role functioned structurally—ensuring clarity and cohesion preceded execution.
EXECUTIVE IMPACT
Through sustained fractional leadership, the organization achieved:
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• Stronger brand governance
• Improved cross-functional alignment
• A cohesive and elevated digital presence
• Clear positioning aligned with leadership vision
• Reinforced infrastructure to support continued growth
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The result refreshed assets and a strengthened strategic foundation.
ENGAGEMENT MODEL
This engagement reflects the role of a Fractional Chief Brand Officer as an extension of executive leadership—providing ongoing brand oversight, strategic guidance, and alignment across initiatives.
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